Gives Power to the Punter with Odds Boost

Posted by on 2/3/2016
Filled in: Ladbrokes

Ladbrokes Australia have continued to lead the market in innovation with today’s release of the Odds Boost betting function.

Ladbrokes Gives the Power to the Punter with Odds Boost Innovation

  • Increased odds on racing markets selected by the customer
  • Available to all Ladbrokes clients, every day of the week


Odds Boost allows Ladbrokes clients to select any runner in any event across thoroughbred, greyhound and harness racing and increase the potential windfall with the simple click of a button.

To take advantage of Odds Boost a customer simply needs to log into their account, select the race and runner they wish to bet on, enter their stake and click the Odds Boost button located on their betting slip to instantly see their odds increase.

Odds Boost is available to customers across all of Ladbrokes Australia’s betting platforms; IOS, Android, Mobile Web and via the desktop website to allow for complete convenience regardless of the punter’s preference.

Ladbrokes Australia CEO Dean Shannon said Odds Boost places the power in the hands of clients and is another example of the company’s dedication to a customer-focused betting experience.

“Odds Boost is for all Ladbrokes clients and can be used every day and on any race they choose,” Shannon said.

“The client essentially has full control over when and what to use the Odds Boost on and it’s not limited to just small bets; it caters for 98% of our client base.

“Most punters will have a special or a horse they have been following and the Odds Boost is a way our clients can maximize their opportunity on that selection.

“We are focused on giving our clients more and trying to create a more positive experience. Since we launched we have strived to offer our clients a unique experience with products like the Ladbrokes Card, and more recently the InfoHub product for mobile. Odds Boost is another product that sets us apart.

Currently, Odds Boost is available for use across all racing codes with a view towards expanding into sport and novelty markets in the near future.

Ladbrokes Australia Head of Product Kris Robinson said Odds Boost is the result of listening to market demand and delivering customers the best possible betting experience.

“As part of our Bet Better philosophy, we always want to make sure customers are offered the best odds possible. With Odds Boost, we’re making it obvious that if you’re having a bet, it should be at Ladbrokes. Plus it’s just fun,” Robinson said.

We constantly discuss and review what can be done to make Ladbrokes more entertaining. The imagery of an engine revving and the odds rolling up enhances that entertainment value, so we have refined that concept and created Odds Boost.”

All Ladbrokes Australia customers will have to ability to access Odds Boost every day, as the function resets at the conclusion of each night.

Ladbrokes Australia were first to market with the data-based InfoHub product in January as well as Featured Bets, which offers punters betting options based on a unique algorithm. Odds Boost is the next example of the company’s commitment to offering customers a unique and lucrative betting experience.


* All Offers and Promotions posted in this article excludes NSW residents.